In today’s world of social media, the most effective and profitable form of digital communication for most small businesses is email. Email has important measurable metrics and has a number of customizable marketing and retargeting options. While most of those email marketing and retargeting options can be scheduled easily there is one question that marketers keep asking. When is the best time to send an email?
After collecting the results of many types of research, it’s very clear that there is no one universal best time for everyone.
For further information from researches about the best time to send an email I suggest that you read these articles:
- GetResponse What’s The Best Time And Day To Send An Email
- CampaignMonitor What Is The Best Time To Send Email Campaigns
- CoSchedule What 14 Studies Say About The Best Time To Send Email
- Constant Contact When is the Best Time to Send Your Email Marketing Campaign
- MailChimp Insights from Mailchimp’s Send Time Optimization System
Best Time To Send Emails According To Data From Researches
According to these researches, you can try to send emails in this order:
- Tuesday: The best day to send emails according to the data from this researches.
- Thursday: If you send two emails a week, send 2nd email on Thursday.
- Wednesday: Researches showed that Wednesday wasn’t the most popular, but it came in second place many times.
When it comes to the time of the day many of the researches shown differing results, here is when you can try to send your emails based on data:
- 10 a.m.-11 a.m. Late-morning times were the most popular in general, many types of research determined that this is the best time to send emails.
- 8 p.m.-midnight They found out that emails normally get more opens and clicks later in the evening. Do you check your emails before going to bed?
- 2 p.m. Try to send your emails later in the day as people are looking for distractions from work.
- 6 a.m. Lots of us begin our day by checking emails and notifications while we are still in bed. You can try to send it at this time but I believe that we are not ready for marketing so early in the morning.
Find The Best Time To Send Emails By Looking At Your Audience
You can use data from Google Analytics to discover the best time for you to send your emails. If you sending at the right time you can get significantly higher click-through rates.
The first method that I’m about to show you demands the Google Analytics mobile application so if you don’t already have Google Analytics on your mobile smartphone you can download it for free.
First thing to do is to go to the menu and click on Behavior and right under behavior is Overview. Click on it and you scroll all the way down to the bottom and you’re going to find a graph that looks similar to this.
It shows sessions by the time of day. This technique is based on the time when people are most likely to be on your site. The best time to actually send the emails is based on the spread of how the blue is distributed. Light blue means the least amount of visited pages and as you’re getting to the darker blue it means that more page views are going on around that time. Look for that dark blue spot and test it.
The second method is based on your email referrals and it works only if you have email referrals. If you are just starting with email marketing you should use the 1st method.
When you open your analytics report, set the start date and end date, then select Email.
You filtered your data to show only referral traffic from email, and you’ll see the best days that are giving you the most traffic from emails. From there, you can click through again to see the best times by hour when you receive that traffic.
With this informations, you are one step closer to get more benefits from email marketing. Here’s a summary of the process:
- There is no universal best time for everyone.
- Test the best days and times to find out when your audience is most active with Google Analytics reports.
- Send your emails on Tuesdays.
- Send emails at 10 a.m.
We are all creatures of habit that subconsciously want consistency. So send your emails on the same day every month, week, or day. By being consistent, you build trust and expectation as your audience expects your content at a designated time.
Do you have any suggestions on the best time to send an email? What works for you?
After 10 years of research, and experimentation, Anthony decided to start his own blog about affiliate marketing and making money online in general, named Badass Affiliate. His goal is to show you what it takes to successfully start an online business so you can provide a better life for you and your family.