What’s the best email service software for you?
After testing a lot of the best email service providers, and even running my business on over five of the leading options, here are my top recommendations and what you need to know when deciding which one of the email service providers is the best for you.
Growing an email list can have a massive impact on your business. You may already know just how powerful email marketing can be, and you probably already noticed that there is an absurd amount of options out there when it comes to email marketing platforms.
I’m sure some of these platforms you might have heard of, that includes Mailchimp, Activecampaign, Aweber, Drip, Infusionsoft, Convertkit, Getresponse, Constant Contact, and Sendy, which is an Amazon SES platform.
Top 2 Email Service Providers
My top two recommendations for email service providers are Activecampaign and Convertkit. I actually ran my business on MailChimp, then I moved to Aweber, CoverKit, Drip, Infusionsoft, and ActiveCampaign. From all of that, both of these two suggested options stand out for different reasons.
In my shortlist, there are some really popular email service providers and Drip is a solid platform and seems to really fit somewhere between CovertKit and ActiveCampaign. It has some great automation, a nice email builder, but where ConvertKit and ActiveCampaign stand out in their respective areas, Drip just didn’t amaze me. And Infusionsoft for a pretty long time has been the standard for automation. I used it for a while and then found that even simple automation requires an absolute complex bunch of tags to set up, but then to be able to manage and to change these things, later on, can become an absolute nightmare.
So as I said my top two recommendations for email service providers are ConvertKit and ActiveCampaign.
Both ConverKit and ActiveCampaign are super powerful, and they also have a massive focus on automation which is a huge advantage over a lot of the other options I had on the shortlist. And building out automation with your email list is one of the most powerful things you can do with your online business.
They both have really great support, which again is really important if you’re going to be building your business here, and if you got an issue, or you need a question answered, or you need help with something having fast or good support is a huge thing.
And they are both based around a subscriber centric approach meaning that you are only going to pay for subscribers once and that subscribers can be added to as many lists or tags as you like.
Some of the platforms charge differently and they charge for numbers on lists, so if one person was on multiple lists then you’re paying for that one person or that one user or that one email address multiple times.
So ConvertKit and ActiveCampaign will charge you once for a subscriber and then that subscriber can appear on as many lists or tags as you like.
There are some slight differences when you’re re looking at the workflow between the two. ConvertKit is entirely tag-based while ActiveCampaign includes both tags and lists which does add a nice extra layer of options for your subscriber management.
Looking specifically at ConvertKit it has a super simple really clean interface which is really easy to pick up and use versus almost any of the other options out there. So even if you’re totally new to this and you’ve never used any of these providers you’ll be able to get up and running fast in ConvertKit.
It has a really easy to use email editor. This one is less visually appealing, and maybe with fewer controls and features, than some of the others out there have, but it’s mostly text-based. And they said the reason they have gone this way is because it increases the email campaign performance because the emails look more personal.
So instead of having emails that look like they ‘ve just been bulk sent to thousand of people, the emails that were sent from here look like they were sent from a personal email account.
ConvertKit have really powerful, intuitive automation. It supports a lot of the basic options most users need and even has built-in landing pages so that you can deploy them fast, but also so that you can keep everything under the one roof or on the same platform.
ActiveCampaign is great too, but it’s s a bit more transactional. Somehow with ConvertKit you really feel like you’re part of the team. I just wanted to say that in as an extra little plus in there.
ActiveCampaign also has a really great interface, but it’s s a lot more complicated than ConvertKit. It has a built-in CRM or customer relationship manager that’s a really simple one so don’t expect it to boost your sales or something like that, but it does let you manage your customers, and track their history and a lot of other fun stuff.
The email editor in ActiveCampaign is definitely a little bit more unmanageable, but it does offer more flexibility. There are a lot more templates and it supports a lot more visual options than you have in ConvertKit. But a really big feature or a really big plus of ActiveCampaign is the super-powerful automation. It supports everything that CovertKit can do, but it goes far more detailed as well.
With ConvertKit, your automation is really built around tags, and applying and removing tags, whereas on the ActiveCampaign side of things you’re just not limited to tags there are so many more things that you can do and built out into your automation. And even really advanced things, really cool things for your business like adding people to a custom Facebook audience or even creating a custom webhook that you can throw out at a certain point in your automation or in your workflow.
So there’s a huge level of depth that you can dive into on a platform like this especially if you’re re looking at this automation. But a platform like this is also going to be harder to learn than something like ConvertKit. But it will give you more options as you grow if you want more from your automation.
But even outside of the automation stuff there’s just a huge range of features and a huge level of customization that you can apply inside of ActiveCampaign.
So Which Email Service Provider Is The Best And Why?
Well, ConvertKit is gonna be the go-to recommendation for anyone that is likely to get bogged down in tech. If you just want something nice, unintrusive that’s not going to get in their way. So those are our topic picks for anyone that’s unlikely going to dive into those complex automation or anything outside of a simple email funnel and just want something that will get the job done, something that’s nice, easy and fast.
And ActiveCampaign, on the other hand, is a far more customizable platform. There’s a huge range of options and features offering incredible amounts of flexibility. So when you stack up that against ConvertKit all that flexibility definitely adds a lot of complexity but if automation is a big thing for you then you’ll love ActiveCampaign.
If in comparing the way that ActiveCampaign handles this automation against Infusionsoft which has typically been the standard for marketing automation, ActiveCampaign just makes things so much simpler, and so much easier to set up and manage.
If it’s not clear from this overview which one of these two email service providers is the right for you, then I really suggest grabbing a free trial of each of them and diving in and checking them out for yourself.
Which email service provider are you using?
After 10 years of research, and experimentation, Anthony decided to start his own blog about affiliate marketing and making money online in general, named Badass Affiliate. His goal is to show you what it takes to successfully start an online business so you can provide a better life for you and your family.