SEMRush SEO Tool Review- All-in-One Tool for Website Optimization

In this post, I’ll be reviewing the SEMrush SEO tool. If you are interested in improving your SEO then keep reading because this might be exactly what you are looking for.

There are so many SEO tools out there and it can be hard for you to decide which one do you choose, and how can you improve your productivity and do the same thing but better or faster or more automated.

SEMRush is an all-in-one tool and you’ll have so many features and so many things that you can do with this tool.

Who is it for?

Whether you’re an SEO expert or you’re just a beginner trying to get some traffic to your website you’ll absolutely love this tool. Their free plan is limited but with so many tools included it will still help you to understand what should be done to improve your online business.

Benefits of SEMRush SEO Tool

I’ll mention a couple of the most important benefits and the rest you can explore by yourself if you decide to try it.

Everything you need for keyword research in one place

The Keyword Magic Tool is going to tell you everything you need to do keyword research. It’ll give you more ideas, it will tell you how many people search for this, a monthly cost per click for each keyword, and also keyword difficulty or how hard is it to rank for that keyword based on the data.

You can put a domain from a competitor or somebody that it’s outranking you. Or somebody that is just doing really really well and you just want to know what the hell they’re doing.

SEMrush SEO tool will tell you how many backlinks they have, what keywords are they’re optimizing for, which ones are driving the most traffic, and what are they doing in general with their website. It can also analyze and estimate how much traffic they get.

Track your keywords nonstop so you can actually see your progress and also show you what you’re doing wrong which is absolutely awesome.

See how well your site is optimized and what you should do to make it better

You can optimize your internal and external links, add missing tags, check uniqueness of your titles, meta descriptions, and other HTML tags, correct broken images and check missing alt text, see and erase error pages, find pages with duplicate content, and fix other problems so you can improve your SEO.

Collect link building opportunities and start an outreach campaign

Easily monitor and build backlinks with the backlink tool. The Prospects report will give you a list of outreach targets, which are analyzed according to over 50 factors, and evaluated based on the quality and accessibility of links.

You can send outreach emails directly from the interface using SEMrush’s automated wizard, and monitor your backlinks to make sure there’s nothing spammy there.

Spy on your competitor’s ads and discover which keywords they are bidding on

If you do PPC advertising you are going to love this. This is the only tool that you need to have a very successful advertising campaign.

Get ideas on what to do to attract more traffic

Discover hundreds of questions and keywords that people are searching for. You can just grab those keywords and create your content around those easy to rank keywords.

Good and Bad Sides of SEMRush’s SEO Tool- Pros and Cons


  • Finding high-potential keyword phrases to focus on
  • Identifying issues and deficiencies found on our your website
  • Find out on which organic keywords top competitors are focusing their effort
  • Finding chances for advertising keywords
  • Discovering what competitors are doing in paid search
  • Suggesting meta-data improvement
  • Giving website optimization recommendations
  • Finding links to your website, track them, and measure their “toxicity” levels
  • Having many new enhancements on a constant basis
  • Free plan available



  • With so many features and tools in their program sometimes it can be really confusing
  • No lower price level for occasional users
  • Slow support provides an answer in a few days, and that is an important obstacle
  • Overwhelming for new unexperienced users

Features of the SEMRush SEO Tool

  • Keyword Magic Tool 
  • SEO audit
  • On-page SEO checker
  • Link Building Tool
  • Advertising Toolkit
  • Social Media Toolkit
  • Content Toolkit
  • Competitive Research toolkit


SEMrush is all in one tool but it isn’t one of those tools that are just cheap and unreliable. This product is actually pretty good, it’s very reliable so definitely check this out. SEMrush SEO Tool is very powerful for almost every element of SEO, that comes with a powerful set of marketing features. It is currently one of the best options if you want to invest in SEO.

Like I said before, they offer limited free plan but with so many tools included it will still help you to understand what should be done to improve your website. So go ahead and try it for free.

Anthony Miller

After 10 years of research, and experimentation, Anthony decided to start his own blog about affiliate marketing and making money online in general, named Badass Affiliate. His goal is to show you what it takes to successfully start an online business so you can provide a better life for you and your family.

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