Are you having trouble figuring out what to write or how to organize your blog content?
In this post, I’ll be writing about content strategy. I’ll show you how to organize your content using pillar pages and content clusters.
Organized content is really important in the eyes of Google. They want you to have a proper website experience where the hyperlinks tell Google exactly what every piece of your content is really about.
You might ask yourself what are pillar pages and topic clusters?
Let’s talk about pillar pages first.
What Are Pillar Pages
Pillar pages are big and powerful pieces of cornerstone content that cover one topic as completely as you possibly can but without going too much in-depth. You have to be very brief about each of them, basically like an overview.
Imagine for example that you have a couple of different services that your business offers. A pillar page would be about one of those services and it would cover all of the questions your audience might have about it.
If you don’t know how to figure out what questions your audience is asking, the answer is to do LSI keyword research.
LSI keywords are words and phrases associated with your target keyword. If you are writing blog posts about social media, then LSI keywords would be words and phrases like a Facebook page, Pinterest, Twitter, LinkedIn or Tumblr.
If Google detects LSI keywords in your content, they will definitely know what your content is all about.
You can find LSI keywords with a free tool called LSI Graph. This tool generates LSI keywords related to your topic, and all you have to do is just add these LSI keywords into your blog post.
How To Create a Pillar Page
Once you’ve created this big and powerful piece of content that covers all of the questions but doesn’t do it in-depth you can start creating topic clusters around that pillar page.
What Are Topic Clusters
Topic clusters are basically shorter blog posts about different topics covered in the pillar page. So if you cover a particular question that your audience has on the pillar page, you should create a blog post about that and go more in-depth and then you link that blog back to the pillar page and you link the pillar page to the blog.
That’s how you will show Google that your site is well organized around big and powerful pieces of content with more in-depth blogs around it. That’s why these posts are called topic clusters.
Benefits Of This Content Strategy
Targeting High Competitive Keywords
Let’s say you want to target something competitive that gets lots of monthly searches. This becomes your core topic and then you’ll create subtopics all around that core topic.
For example, if you are trying to target a broad keyword like digital marketing you would create subtopics like affiliate marketing, email marketing, etc. All these subtopics surround your core topic so what you do is you create that digital marketing page on your website.
It should be a big overview page with several thousand words that will cover everything at a high level, and then you can link out to each one of these subtopics and each one of those subtopics will cover a part of the core topic but it’ll go a lot deeper.
So you link out to those subtopics and then from each one of those subtopics which could be a concept page or a blog post you then link back to the core topic.
What this does that it tells Google that you and your website know about digital marketing and you can move up in the rankings.
Now you know more about content strategy that will organize your content in a way that will boost rankings for all linked pages and bring more traffic to your site.
Long in-depth pillar pages surrounded by many topic clusters are very important because, after the latest Google update, concentration on topics is more important than to concentrate on keywords.
What is your content strategy?
If you have any questions about content strategy or you want me to help you get your content organized leave a comment below. I’ll be happy to read them all and reply.
Have you checked out my other blog posts? I have all of them in my Sitemap.
After 10 years of research, and experimentation, Anthony decided to start his own blog about affiliate marketing and making money online in general, named Badass Affiliate. His goal is to show you what it takes to successfully start an online business so you can provide a better life for you and your family.