Content Creation Basics For New Website Owners

Being a blogger or affiliate marketer is hard especially when you’re just getting started. You’re so busy trying to set up everything so that you can make your website work and actually start making some money. You know you have to write a blog post, create videos and all of that stuff and you’re trying to do it all and nothing seems to be working.

How Do You Start With Content Creation For Your Website?

You should know how to stop the dazzle so that you can create the content you need. You don’t really have to be all over the place. Understand where your audience is, where they hang out, where they’re consuming content and what kind of content they’re consuming and start with that.

First, you should focus on our blog so that you can establish some of that search engine optimization and drive traffic to your website. When you have a really good method for publishing your blog post and you have a good quantity of content on your website then it’s okay to start extending and creating more content in other places.

Start to share your content in not more than two places and don’t reshare until you have built up a good base of content on those social platforms where you’re sharing.

So you publish a blog on your website and you share it on Twitter and Facebook for example. Then spend a few days sharing similar content about a similar topic before you share the next blog post. You can reshare that original blog post but not until you have posted a lot of other content in between.

When you have a really good base of content, like maybe 50 blog posts, then you can start reassuring some of those popular blog posts to draw some additional traffic to your website.

One of the most frustrating things about being a new website owner and creating content is that people are not automatically going to come to your blog. You need to take the time and be consistent over a long period of time. It takes a long time to build up traction and audience.

Start creating quality, consistent content just on your blog until you build up a system. Then start expanding on new platforms.

Let me tell you how to successfully start with content creation.

Choose Topic and Title For Your Blog Post

Before you do any writing, you have to pick a topic for your blog post. The topic can be pretty general to start with, but you can decide to narrow it to be more specific. When you choose ideas to write about, you should always do keyword research.

Keywords are the words and phrases that people are typing into search engines. They are the topics that people want to learn more about.

When you start optimizing your blog posts for keywords make sure you’re answering the objective of your visitors. You should use keywords in your content in a way that doesn’t feel unusual.

You should focus on one long-tail keyword per blog post. A long-tail keyword is a targeted phrase that contains three or more words. They keep your post pointed on the certain goals of your audience. Visitors that are searching long-tail terms are more likely to read the whole post and then explore more information from you.

The title needs to catch reader interest because it’s the first thing that will get their attention. First, it is best to create a working title for your blog post, then when you finish the post, come back to that title and improve it to be more aligned with the direction of your blog post. Your title should help readers and search engines understand what are you talking about in your post.

Create and Structure Your Blog Post

When you have a topic and title for your blog post, you should concentrate on content creation and structuring. If you want to do it right you should start with a structure for your post that readers understand, like the List Formula. Begin with an intro, then list the primary facts of the article, and sum it all up with a conclusion.

The How-To Formula is another easy format for structuring your posts. It starts with an introduction, then a section on why this is important to the reader and then you provide elements on how to do something in a list format.

It’s easier to start with the main points and leave the introduction and conclusion for the end.
The intro has to be attractive because if you to lose the reader in the first few paragraphs they’ll stop reading and leave your site.

The best is to define the objective of the post and explain how it will deal with a problem that the reader has. This will give them a reason to keep reading.

When you are busy with content creation, focus on what matters to your audience, not how many times you can put a keyword in that content and avoid writing long paragraphs that form large blocks of text. You can use subheadings, numbered lists, and multimedia to break up the text in your blog post.

Optimize Your Post

There are a couple of things you should do to optimize your posts.


Did you know that the URL doesn’t have to match the title of the blog exactly?

Content creation and optimization

You can shorten the URL without losing the context of that page. That way, you can update the content over time without updating the URL.

Image alt-text

Content creation and optimization

Search engines look for images with alt-text because search engines can’t see images the same way humans can, and the image’s alt text tells them what an image is about. Try to optimize your images with different interpretations of your long-tail keyword.

Meta description

Your meta description is important because it gives search engines and readers information about your blog post’s content. The maximum length of a meta description should be around 150–160 characters and it should include the long-tail keyword for which you’re trying to optimize for. You can use the Yoast plugin for editing your meta description.


You should always link to external content when it’s helpful or supports your content. Remember to have external links open in a new window. You’ll work hard to attract someone to your site and the last thing you want is to send them away.

Don’t forget to link to other helpful blog posts on your site. If you have something explained in more detail on another blog post, then link to it.

I recommend that you link to your pillar pages with CTAs at the top of the page. With this strategy, you’ll have an organized content which will probably rank higher.


If you have any questions about how to get started with content creation as a new website owner let me know in the comments below.

Anthony Miller

After 10 years of research, and experimentation, Anthony decided to start his own blog about affiliate marketing and making money online in general, named Badass Affiliate. His goal is to show you what it takes to successfully start an online business so you can provide a better life for you and your family.

3 thoughts on “Content Creation Basics For New Website Owners”

  1. Pingback: 6 Valuable Copywriting Lessons I've Learned From Jim Edwards - Badass Affiliate

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